Promoting referrals
Referrals Incorporated aims to advance our members' businesses using referrals so that our networks work for each other.
Buyers of goods and services are now more skeptical of advertising and promotions after being constantly bombarded with marketing messages.
The customers are no longer willing to follow the old adage caveat emptor, let the buyer beware. Our customers want something more – they want a trusting relationship with goods and service providers.
Word of mouth recommendations now have more value than ever. If you have a personal referral to a business it brings a sense of trust that is only rarely mirrored in advertising.
Referrals from within the group also come with a strong obligation to meet a guarantee of performance.
Your sales team
The members of Referrals Incorporated are effectively your sales team. We are in the market place following our own business interests and keeping an eye out for opportunities for other members.
You educate your sales force (the membership of Referrals Incorporated) at each meeting when you present your business's products or services.
